Facebook: the Sharer

By | Wednesday, 22 January 2014

This Facebook type is the constant Sharer. You know the time of day by the sudden rush of shares from their timeline as they push item after item onto their feed.

Often they follow other Sharer’s, they work best when they are in packs, passing the same tired item from feed to feed in a ceaseless bid to prove that they are socially savvy.

This type is not usually a content creator, if they do update their feed or supply something new it is often another bid for attention, to be noticed.

Their deep inner need is to be noticed, to be admired for their ability to spot interesting content and to supply them to a waiting crowd of admirers. They are less prone to ‘Like’ or engage by comment with an original producer of material.

At the core their is a deep inner need to be noticed or admired which they try to encourage by being the joker, the iconoclast, the modernist or the reactionary. In reality they are rarely anything but. Often conservative, dour and traditionalist the Sharer just wants to be admired, noticed and loved.

Phrase that you imagine them saying: “Look at this cool thing I found!”.

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